What Makes a Good Website? The Geeky Stuff (Part 2 of 3)

tablet computer and phone showing responsive website design

Written by Chris Mayhew

July 23, 2021

As we pointed out in the first article of our series on good website design, first impressions count. That explains why a good website is one of the essential assets of your organization. If users find your site dull or confusing, you will lose them in one way or another. Hurting your brand. As such, having a credible, engaging, and professional online presence requires work and patience.

Additionally, there are multiple websites out there just like yours. That being said, your site needs to stand out from the rest if you want to succeed as an entrepreneur. Quite often, a good website will encourage visitors to take action. Also, understand that there is more to a good website than meets the eye. You can learn more about that from these statistics.

Ultimately, what makes a good website design? Here is some insight into what we refer to as the “geeky stuff” that can ensure that your site helps you to achieve the objectives you have in place.

1. Responsiveness

A responsive website design is one aspect you cannot afford to overlook when building your business site. Responsiveness allows your business website to automatically scale its elements and contents to match the screen size on which one views it. The goal, in this case, is avoiding unnecessary panning, resizing, zooming, and scrolling, which is necessary for websites that are not optimized for different devices.

Imagine a time when you have visited a great website on a desktop computer, but it doesn’t look terrific when you load it on a mobile phone because it is not mobile friendly. It turns you off immediately. Your site visitors will feel the same way if they visit your website and it isn’t mobile friendly, hurting your bounce rate.

Navigating such sites is a challenge and can cause you to lose customers. Below are some of the benefits of opting for a responsive website design.

a) Promotes Ease of Management

As a business owner, your time is valuable, and you rarely have time to improve various aspects of your website. As much as that is the case, a responsive design allows you to make specific changes on your site within no time. That implies that hiring a web designer to handle such a task will be unnecessary. Also, a responsive design makes it easier to manage other elements of your marketing efforts, including ensuring your redirect links are getting the right visitors and linking your desktop and mobile site on a social media update.

Designing and developing a great website is no easy task, but the first step to ensuring you don’t lose folks in your target audience is to make it easy for yourself from the outset. If you are using WordPress as the content management system for your website, be sure to choose a theme that promotes responsiveness and is mobile friendly.

b) It Is Cost-Effective

Without a doubt, maintaining separate sites for your non-mobile and mobile audiences is expensive. A responsive website design withdraws the need to pay for a mobile site because you only need to invest in one platform with an appealing design to all devices and visitors. As any business owner knows, keeping costs down is ideal, and when developing a new website, only paying for one platform will save time and money.

c) Improves User Experience

It would be best if you never underestimate the importance of enhancing the experience of everyone visiting your business site. If people do not like your site for various reasons, convincing them to check the platform in the future becomes a challenge. A responsive design improves user experience, attracts your target audience, and gives your audience sufficient reasons to consider doing business with you.

d) It Improves Rankings

A responsive website design significantly improves rankings on search engines. Google, Yahoo!, and Bing take into consideration various factors related to smartphone usage when calculating the ranking of a business site. Having a responsive website automatically increases your chances of finding success in such areas as social media marketing and SEO (search engine optimization).

2. Site Speed

First of all, understand that website speed plays a critical role in your enterprise’s success on the web. Site speed refers to the time it takes for a web page to load after a user clicks a website link. This could be from a social platform or a search engine. Also, speed on both mobile sites and desktops is paramount because it affects search ranking.

Contrary to the case on our roads, slow website speed kills. That, in turn, will directly impact conversions, traffic, and lead generation. Think about when you have hit the back arrow on your phone when a website is not loading quickly. If you do it, so are your potential customers. Therefore, the importance of site speed in good website design can’t be overstated.

So, if you want to realize ROI through your website despite its purpose for existence, you need to prioritize site speed. Some of the actions you can take to increase your website speed include compressing images and retaining as few videos and images on your site as possible. Only keep what is necessary.

3. SEO Web Design

Most entrepreneurs do not know the worth of SEO web design and consider it a lot of work without tangible benefits. However, if you want to expand your operations, you need to consider SEO web design because it will;

  • Help you to maximize your marketing budget.
  • Ensure that you retain the visitors your website attracts.
  • Keep paying back as long as you maintain it since it is a long-term investment.
  • Attract valuable traffic.
  • Align with customer shopping, browsing, and purchasing behavior.
  • Provide a seamless customer experience.
  • Enhance the effectiveness of your ads.
  • Improve conversions.
  • Attract the attention your business requires.
  • Increase organic search traffic.

A good website will have keywords and SEO as a focus. It will help attract the target audience and also increase the chances of ranking well in search engines. Use SEO web design to your advantage, and it will be worth every cent you spend.

4. SSL Certification

Constant technological changes and updates affect your website in various ways. Since the issues requiring your attention are usually highly technical, engaging outsourced or in-house IT professionals is advisable. This includes issues relating to SSL certificate updates.

You’ve probably noticed that most site addresses start with an “HTTP,” and a few of them begin with “HTTPS.” The “S” in the latter option implies that a website has Secure Sockets Layer (SSL) security. Well, without getting too geeky, SSL technology creates a secure connection by encrypting data that passes between web browsers and servers. For savvy folks, seeing that extra “S” helps build trust. This means they would be more inclined to purchase from you, or simply fill out that lead generation form.

Having a secure website also prevents the interception of such sensitive information like passwords and credit card details by hackers. On the other hand, the certificate part acts as an electronic document. Its purpose is to verify credentials like the expiration date, the holder’s name, serial number, and the signature of the certificate-issuing authority.

So, when a user sends confidential information from a web server, the user’s browser establishes a secure connection by accessing the SSL certificate. That way, an SSL certificate establishes trust, and it can boost your search ranking as well.

5. Clear Site Navigation

It is interesting to discover that a sizeable percentage of consumers believe that a good website should be easy to navigate. For that reason, business owners should prioritize websites that offer a great user experience for their audiences to remain engaged and return to such platforms. That suggests that you need to consider the preferences of your clients and what they find helpful when building your business website.

Note that potential customers can find the content they seek without difficulties when your website is easy to navigate. That is why the ability to navigate between pages efficiently and quickly and having a clear menu structure on your business site is not an option. It is a must have. So, every page on your website should be within 3-clicks of any other page on the site. Clear site navigation = better SEO = better usability.

Conclusion

The cornerstone of your digital marketing strategies is your website. All digital marketing channels will lead users to it. Therefore, it is imperative to think about the geeky stuff that makes a good website when building out yours. The implication here is that a great website should exemplify your brand and meet the expectations of your audience. Without site visitors, all the work put into your website design is not worth the time and energy.

Focusing on responsiveness, site speed, SEO, security, and site navigation will help rank with search engines and increase visitors. Adopting the aspects above for good website design can help you build a site that streamlines conversions. Something every website owner wants, ultimately maximize your returns. If you need more information on the geeky stuff that makes a good website or need help with your web design, contact us today!

Want to see how your current website stacks up? Run our free audit tool. While you’re at it, don’t forget to check out our WordPress care plans.

 

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